I realise that by embedding the above video into my blog, I could be seen to be promoting the company in question... but they're such a ubiquitous Big Evil Corporation that I doubt one extra blogpost will affect their fortunes and if you're daft enough to read this post and go out and buy one of their "cooked meat" in "bread" products as a result... well, more fool you.
Anyway, the new McDimbulbs advert was filmed in Huddersfield. I'm not sure I'd have recognised this had someone not pointed it out to me. If you haven't seen it on your telly-box (I had to youtube it), it involves a young man (they all look young to me these days) singing the old Lerner & Loewe classic 'On The Street Where You Live' while he walks through town to get his McBreakfast. Except this guy has the worst sense of direction - he is in serious need of a SatNav. He begins his journey just outside Big Evil Corporation II, Tesco (ours is The Tesco Time Forgot - the only thing that's changed since it opened in the 80s is the prices). Conveniently though, The TTF has been edited out of the opening shot; we wouldn't want to promote a competitor, would we, McLads?
Anyway, our hero then walks under the grim Northern viaducts, heading in the correct direction (his goal is now about 30 seconds away) before he turns and starts walking back where he just came from. Next he finds himself a few blocks downtown by the Adult Cinema (also conveniently airbrushed out of existence) before walking past a launderette... in Fartown*. Which is a five minute bus ride away. Suddenly, he's on Cross Church Street, and heading in the right direction once again. Someone's even conveniently built an Abbey Road style zebra crossing to help him find his way. I'm surprised they didn't paint arrows on the shop windows too. Once again, he almost reaches his destination... when he detours along a side street packed with market stalls (which must have been blown a couple of blocks north by the strong Pennine winds). He takes time to flirt with a random woman (she's humouring him; she's already seen him walk past three times that morning)... and finally, he's there! Just in time to sink his choppers into one of those infamous "cooked meat" in "bread" combos before the men in the white van arrive to speed him back to the happy place.
It's all filmed in glorious HD technicolour supervision so golden and sunshiny it makes my home town look like Narnia. Now don't get me wrong, Huddersfield is a very nice place (I won't hear a word said against it... unless it's by me). But these aren't the streets where I live. It's Hollywood Huddersfield. I'm surprised he doesn't bump into Tom Hanks on his journey. (Maybe Tom finally heard about my sniper rifle.) Like the majority of advertising, it's one big, fat lie after another. Still... it's better than another repeat of Last of the Summer Wine. Just.
Has Television, Cinema or Evil Advertising ever distorted your hometown beyond all recognition?
(*I should point out to non-locals, this is pronounced "Far-town". Just as the nearby Penistone is pronounced "Penn-is-ton". Sorry.)
