Selasa, 15 Februari 2011

This Blog Is Not For Sale



A couple of interesting emails have plopped into my inbox lately. I guess this blog has been going long enough, gets enough daily hits, and ranks high enough in Google Analytics (or whatever) that it has a certain perceived value. I never understand how you value a website - how Facebook or Twitter can be sold for billions for example. I know it's got something to do with the evil industry, but as my own relationship with the evil industry is such a painful one, I prefer not to delve too deeply. Anyway, while Sunset Over Slawit isn't quite at the stage where Aaron Sorkin is penning a screenplay based around my life, it's obviously been noticed by somebody. To wit, email #1...

We have a client who would like to pay you for the opportunity to post some of their content on your website. All of the content is professionally produced and you can select from pieces relevant to your audience.


The result is you get some free, interesting content for your readers while getting paid.


In return our client is asking for one link that they specify at the bottom of the content (no porn or gambling). Feel free to contact me with any concerns or clarifications you may have.

My first reaction to this was... really? What client? How much?

My second reaction was... hang on, WHY? Why would someone want to use this silly little blog to hawk their filthy wares? OK, so I'm now getting about 200 hits a day (though I have no way of knowing how many of those are spambots), but many of those hits must be the same people coming back again and again. Hell, half of them are probably just Steve. Surely there are more cost-effective ways of blowing your marketing budget than throwing it at me to squeeze the occasional ad for Pepsi or Apple in between My Top Ten Furniture Polish Songs and Why I Hate Audi Drivers post #463?

(Neither Pepsi nor Apple - nor Audi - gave me any money to mention them in the paragraph above. I actually prefer Coke, Microsoft and any other form of vehicular transportation ever invented to the brands in question... which I why I chose them. To avoid favouritism.)

My third thought was... surely those people who visit this blog every day do so exactly because they want to read content written by me? Which, given that my goal in life is to be a writer - and have my writing read by others - fills me with joy and pride and a buzzing in my nether-regions equivalent to Kate Winslet brushing past me in a negligee with a mint condition copy of Amazing Fantasy #15 tucked in her armpit. (In short, thank you all.) BUT if the reason you come here is to read me... why would you want to read some "free, interesting content" written by somebody else with the sole purpose of getting you to click a link and buy something?

So, thanks, but no thanks. If you want to pay me to write something, even something that promotes your wares... I'll give it a shot. I've gratefully received some nice free books, graphic novels and music as a result of writing this blog - and written about them whenever I had something worthwhile to say. But just copying and pasting someone else's words and using the goodwill of Sunset Over Slawit to peddle some old bollocks I have no interest in whatsoever... thanks, but I get enough of that in the day job.

But wait... we're not done yet! Because then comes email #2...

I represent a firm that purchases entire blogs, that is, the URL as well as the content of the blog. We use these blogs to improve the search engine rankings of our clients.


Our firm requires that the blog has correct English and grammar. It must have original content (not duplicate content from other blogs or websites) as well as having no pornography or other distasteful content. In addition, the blog must be able to be found on Google.


If you are interested in selling your blog(s), please reply with your URL(s) as well as your asking price(s). An actual offer for your blog would happen after a detailed analysis of it that showed that it met all of our criteria.

The email then goes on to suggest that, given the right t&c's, and based upon my current Google Ranking, I could make around $500 from this deal. Which isn't to be sniffed at, I suppose - especially when you're as skint as I am.

Except...

Well, my first thought was "bollocks".

My second thought was... WHY? Why would you, as a legitimate business, wish to purchase a blog with an unsexy URL of http://moviebookreview-s.blogspot.com/ (hardly Audiscumbags.com, is it?), the content of which varies most weeks between misanthropic short stories, reviews of crap Nicolas Cage movies, and My Top Ten Songs About Global Thermonuclear Destruction? I just do not get it.

But, as we already established earlier this year when I considered moving this blog wholesale to posterous, I'd lose a good chunk of my readers if I wasn't where I've always been, and you all mean far too much to me to piss you off like that for a measly 500 bucks. That's not to say I wouldn't be open to a better offer...


If you enjoyed the free, interesting content above, please consider clicking on this link and spending a stupid amount of money on the aspirational, life-affirming products available there. If you didn't enjoy the free, interesting content above... go take a long walk off a short pier. Who needs you?


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